Published on Tue Mar 3, 2015 by David J Colbran
Something a little different - macro product photography. Shooting small things can be tricky but with the correct techniques and the right equipment, I can make even the mundane look interesting and present your products in the best possible light. So I was excited by the challenge when an electrical manufacturer contacted me, for some new images of their goods.
They assemble both printed circuit boards and electronic controllers for their clients and have a large workshop here in Merseyside. So it made sense to take my equipment to them, rather than work in my home studio. The essential piece of kit for me, is a quality macro lens - I go with a Nikkor 2.8f 60mm - which is superb. It means I can get in nice and close to the object and also create good effects, such as just having one part of the image in focus.
Often for macro shoots I use a light tent, where the objects are inside and the lights are outside, which difuses the light evenly across the product and removes any flash burnouts. Here though I wanted something in addition and brought along a light-box that I use with a series of different coloured tops to create some interesting patterns and images. The light-box was a bit of DIY project about five years ago but still useful and the client was super impressed with the results!
2016 update - wow checking my site analytics, this page has received thousands of impressions and a really high CTR % (that's the percentage of users who see this on a Google search and then visit the page - CTR = click through ratio). So if you've arrived here and read to the bottom of the article and found it useful, please share / like the page using the social media buttons below, I'd really appreciate it ! Sharing is caring, as they say.
product, products, macro, light-box Author: David J Colbran
I always spend a little time each year in January checking my SEO metrics and potential impacts on search engine rankings for my site. And thought this year I would highlight the five most popular blogs last year in 2019. Not all of them are new, infact a few are quite old but they hit a spot and keep getting impressions and all important clicks. Read more...
"As a new business, it was very important to me to get the right publicity photographs for my marketing materials. When I met David, he listened carefully to what I was trying to achieve with my brand, and then produced fabulous photographs that were exactly what I needed. He was extremely professional throughout but also nice and friendly. Myself and my clients found it easy to relax with him, which was essential to create the right vibe for the shoot. I would not hesitate to recommend him to anyone."